Sell Out Your Events

Proven Marketing Tips, Schedule & Checklist

 

Hosting an event is very exciting, and it can do great things for your business. But, it can also be overwhelming and stressful. With my free e-book, you'll gain marketing knowledge, experience, tips, and resources built up over the years by creating and hosting many successful events. Let's make your job a little easier, save you some time, and help you sell out your events!

 

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​This Guide Includes:› 44 Pages of Advice› 20 Additional Pro Tips› Tons of Creative Ideas› 15 Success Stories› An Event Marketing Schedule› 6 Planning Checklists Detailed Advice On:› Creating Your Event› Promoting Your Event› Preparing For Your Event› Hosting Your Event› What To Do After Your Event› Getting the Right Help 

Who is this guide for?

Although the schedule, checklist, and tips will work for most events, this guide is primarily written for corporate, technology, networking, sporting, entertainment, and organization events. The information in this guide can be helpful to first time event organizers, as well as seasoned professionals.

 

How to use the guide

This guide was created in two parts:

 

1. Tips – This walks you through the process of creating, promoting, and hosting your event from start to finish, with clear practical advice and case studies from some key events.

2. Tools – Two essential tools are the schedule that helps you plan and keeps everyone aligned; and a detailed checklist that helps you stay organized and deliver the event while making sure nothing slips through the cracks.

 

If you are new to running events – it is recommend that you read through the tips section carefully before you start work on your event. Share it with your colleagues and use it as a springboard for discussions. Then print out the tools and work through each section with the relevant people. Keep the schedule and checklist handy and check off items as you get closer to your event. As you approach the big day and the workload and pressure increases, the checklist will be invaluable in helping you keep track of everything and making sure it gets done.

 

If you have more experience – you may want to start by printing off the tools, and integrating these into your established processes for running events. But don’t ignore the tips – even some of my most experienced clients and collaborators have picked up some valuable new ideas from reading through this section.

 

About the author

Paul Kiesche, is the President and Creative Director of Aviate Creative (aviatecreative.com). He's a professor in the Graphic Design department at County College of Morris. He's also the Founder of the Marketing Dinner Club, a bi-coastal organization with almost 600 members, Over the past two decades, he has helped clients create, design, promote, and host countless events. Also, having been on the board of directors for several professional associations as an event planner and marketing chair Paul has hosted many successful events. Having been over the course so many times, Paul has seen what works – and what doesn’t! – up close. So he's written this guide to give you the benefit of his experience, so that your events become less stressful, more popular, and more valuable – to your attendees, your speakers, your vendors, and of course to you and your business.

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